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Insights for home-service businesses
Four numbers that explain how customers find and choose a roofer, plumber, HVAC company or contractor, each with the source and what to do about it.
2.7×
more likely to be seen as reputable by customers who find a complete Google Business Profile, according to Google.
Source: Google Business Profile Help
Read the breakdown97%
of US consumers read online reviews for local businesses.
Source: BrightLocal Local Consumer Review Survey 2026
Read the breakdown<1%
of Google users click past the first page of search results.
Source: Backlinko Google CTR study
Read the breakdown79%
of US buyers say they will switch to a competitor that responds faster.
Source: Invoca B2C Buyer Experience Report 2026
Read the breakdownGuides
How to ask customers for Google reviews: when to ask, what to say, and what Google does not allow.
Why isn’t my business showing up on Google? What Google says decides who appears, and what to check first.