Build the foundation. They will find you. Websites and marketing for home service businesses.

We build your fully custom website, handle SEO and optimize your Google Business Profile. Then we set up automations to text back all your missed calls and request more Google reviews. Based in New Mexico.

Interested in advertising on social media, let’s talk about it

Let’s build. See how it works

Made for small and mid-size home service companies, owner-operators included.

Why the same competitor shows up first on Google

It isn’t luck. It’s a handful of things most owners never get around to.

Three things decide who gets the call: your Google profile, your reviews and your website

  1. Profile.

    A Google Business Profile filled out all the way.

  2. Reviews.

    Reviews, asked for the day the job wraps.

  3. Website.

    A site that loads fast on a phone and shows your real work.

Most have one of the three. Almost nobody has all three.

The numbers behind it.

Every figure is sourced. Open a card for the details.

2.7×

more likely to be seen as reputable with a complete Google profile.

Source: Google Business Profile Help

Read the breakdown

97%

of US consumers read online reviews of local businesses.

Source: BrightLocal, 2026

Read the breakdown

<1%

of Google users click past page one.

Source: Backlinko

Read the breakdown

79%

of US buyers would switch to a faster-responding competitor.

Source: Invoca, 2026

Read the breakdown

Custom-coded websites for home service businesses

We build your website by hand for your business. No templates and no page builders.

  • Custom-coded and fast on a phone.
  • Built so Google can read it, and matched to your Google profile.
  • Hosted, monitored and kept up every month.

What every Foundation website includes

  • Custom-codedBuilt one-of-one for your business. No templates and no page builders.
  • Search-readySearch optimization built into the site, aimed at the words your customers actually use.
  • Matched to GoogleYour Google Business Profile optimized to work in step with the new site.
  • Fast on a phoneMobile-first design, tuned to load fast and look sharp on every device.
  • Hosted and watchedSecure hosting with uptime monitoring, so it stays up.
  • Kept upContent updates and technical upkeep every month, plus ongoing search oversight.

Four services that bring in more jobs

  1. Recover

    Missed-call text back

    Miss a call, and that customer is already dialing the next company.

    The second a call goes unanswered, a text goes out with a link to book. If they don’t reply, a short follow-up keeps the lead from going cold. Leads from your website form land in the same follow-up.

    What a missed call costs you

    —a year, if every one of those callers went to someone else

    Calls missed × 52 weeks × share you would book × value of a job. Starting numbers are examples, change them to yours.

  2. Protect

    Google review requests

    Reviews decide who gets the call.

    Every finished job triggers a review request, so fresh reviews keep coming without anyone remembering to ask.

    • A private heads-up right away if a customer had a bad experience, so you can make it right.
    • A clear monthly report of requests sent and reviews received.
  3. Convert

    Instagram and Facebook message replies

    Comments and DMs sit unanswered while you’re up on a roof.

    Instagram and Facebook messages get an answer right away, any hour, and a comment on a post opens a conversation.

    • Every lead lands in the same place as your calls and form leads.
    • Quiet leads get a follow-up, inside the platform’s messaging rules.
  4. Growth

    Facebook and Instagram ads, paid per lead

    If nobody sees you, nobody calls.

    We build the page and the ad, then run the campaign in your own Meta ad account.

    • You pay Meta for the ads directly, and you pay us for each qualified lead we bring in.
    • Every lead is checked and followed up right away.
    • A monthly report shows spend, leads and qualified leads.

Foundation first. Then add what you need.

How working with Foundation Media works

  1. We look at where you stand.

    Your Google profile, your reviews, your website. A plain read, no jargon.

  2. We build the foundation.

    Your custom website first. Then any of the four systems you want on top.

  3. We keep it running.

    Hosting, updates and upkeep every month, so nothing quietly breaks.

Home service businesses we work with

See more home service businesses

Also built for electricians, landscapers, painters, flooring installers, fencing companies, pest control and cleaning services. Don’t see yours? Book a call and ask.

Free Google profile check for home service businesses

Type your business name and city. We read your public Google listing and show what is there and what is missing.

Facts from your listing only. It is not a ranking, and nothing is guessed.

What we promise, and what we don’t

  • No promises we can’t keep.We never guarantee rankings or a number of leads. We build what decides who gets found, and report what happens.
  • You own your accounts.Your Meta ad account, Facebook page and data stay in your name.
  • They contact you first.Texts and DMs go only to people who reached out to your business.
  • STOP means stop.Every text flow honors STOP right away, and we keep a record of each opt-out.
  • A real person in the loop.A person reviews every conversation that goes past the first qualifying questions.
  • Built for your business.Every site is custom-coded for the business it serves. No templates, no page builders.

Let’s get to work.

Let’s build.

Questions home service owners ask first

Is it a template?

No. Every site is custom-coded for the business. No templates and no page builders.

Do I need all four systems?

No. Every client starts with the website. Add any mix of Recover, Protect, Convert and Growth, now or later.

What does it cost?

It depends on what you need, so we talk through your setup on the call and give you a plain number.

Read all the answers

Let’s build.

Book a short call. We’ll look at where your business shows up on Google and talk through what would help. No pitch deck.

Based in Ruidoso and Las Cruces, New Mexico. Working with home-service owners.

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