Questions owners ask first
Is it a template?
No. Every site is custom-coded for the business, one of a kind. No templates and no page builders.
Why does showing up on the first page of Google matter?
Because almost nobody goes further. Backlinko found that only 0.63% of searchers click on something from the second page (Backlinko Google CTR study, about 4 million results), and 0.44% in a smaller screen-recorded study (Backlinko user behavior study). Every Foundation website is built with search optimization from the start. We never promise a ranking.
What does the website include?
Search optimization built into the site, a Google Business Profile that matches it, and mobile-first design tuned to load fast on a phone.
Why does the Google profile matter?
Google says customers are 2.7 times more likely to consider a business reputable when they find a complete Business Profile (Google Business Profile Help). Every Foundation website is built to work in step with the client’s profile.
What does the monthly management cover?
Secure hosting with uptime monitoring, content updates and technical upkeep, ongoing search optimization, and ongoing Google Business Profile work.
Do I need all four systems?
No. Every client starts with the website. After that you can add any mix of Recover, Protect, Convert and Growth, now or later.
What does Recover do?
When a call goes unanswered, a text goes out right away with a link to book. If the customer doesn’t reply, short follow-ups keep the lead from going cold. Leads from your website form get the same follow-up.
How does Growth work?
We build the page and the ad, run the campaign inside your own Meta ad account, and bill per qualified lead. You pay Meta for the ads directly, and you own the account and the data. A qualified lead is someone in your service area asking for the kind of work you do, with contact details we have confirmed. We agree that definition in writing first, and we never promise a number of leads.
Do you text my customers?
Only people who contacted your business first. Every text flow honors STOP right away.
How fast do customers expect a reply?
In a May 2026 survey of 693 US consumers who had made a high-stakes purchase, 56% expected a response within an hour after submitting a form, and 79% said they would switch to a competitor that responds faster (Invoca B2C Buyer Experience Report 2026, from a company that sells call-tracking and AI software). Answering fast is the job Recover and Convert do.
Will you guarantee rankings or calls?
No. Nobody honestly can. We build the things that decide who gets found and who gets the call: a complete Google profile, reviews, a fast site and quick follow-up.
What does it cost?
It depends on what you need, so we talk through your setup on the call and give you a plain number. Ad campaigns are billed per qualified lead, and we agree in writing what counts as qualified before anything launches.
Who is this for?
Owners of home-service businesses: roofing, plumbing, HVAC, General Contractors and similar. If you work with your hands and you’re hard to find online, that’s the owner we built this for. If you’re something else, ask.
Where are you based?
New Mexico.
What happens on the call?
We look at where your business shows up on Google, ask what kind of work you do and what your biggest headache is right now, and talk through what would help. No pitch deck.
What do you need from me to get started?
Just a short call. We ask what kind of work you do, what town you’re in, whether you have a website, and what your biggest headache is right now.