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Instagram and Facebook message replies for home service businesses
A customer who comments “how much for a repair?” or sends a message is asking to hire someone. In the 2026 Invoca survey of 693 US consumers, 56% expected a reply within an hour after sending a form, and only 36% got one (Invoca B2C Buyer Experience Report 2026). Invoca sells call-tracking and AI software. Messages sit unanswered while you work.
How it works
- Instagram and Facebook messages get an answer right away, any hour. A comment on a post can start a conversation.
- Every lead goes to the same place as your calls and form leads.
- Quiet leads get a follow-up, inside Meta’s messaging rules.
- A person reviews every conversation that goes past the first qualifying questions.
Example, not a client result: a customer comments “quote” on a post. Reply: “Thanks for reaching out. What kind of work do you need?” Customer: “Roof repair. Can I get a quote?” Reply: “Got it. Pick a time and we’ll get you booked.” Booked: Thursday, 10:00 AM.
Where it closes the gap
| If you’re a… | The usual problem | What it does |
|---|---|---|
| Roofer | Photo posts bring “how much?” comments. | The comment turns into a booked estimate. |
| Plumber | Messages come in at night. | A reply right away and a time set. |
| HVAC company | Seasonal posts bring a rush of questions. | Every question answered, every lead logged. |
| General Contractor | Project posts bring serious but slow leads. | Follow-up continues until they book. |
What it won’t do
It messages only people who reached out first, and only inside Meta’s 24-hour reply window. It doesn’t send cold messages.
Questions
Who answers the messages?
The first replies are automatic. A person reviews every conversation that goes further.
Does it message people who never contacted me?
No. Only people who commented or messaged your business first.
Keep reading
Other services: Website · Recover · Protect · Growth.
Who it’s for: Roofers · Plumbers · HVAC · General Contractors.